Time is your most limited and valuable resource, and you want to make sure you’re making the most of each hour of the day. While retail sales can command the highest price, they also can take the most time. How do you evaluate whether it makes sense to sell wholesale to distributors or retail? In this session, we’ll dig into some actual numbers from a small-scale farm to see how to analyze the numbers and make these kinds of decisions for your own business.

If you are a farmer or aspiring farmer in the north, please use code OPPC26 to register for free!

This webinar is supported by funding from the Federal Economic Development Agency for Northern Ontario.

About Julia Shanks

Julia Shanks brings a broad range of professional experience to her clients; from pilot, to chef, to serial entrepreneur, she combines the practicality of an accountant with the creativity of a chef. Julia’s career started at the FAA as an aviation analyst, and quickly took a turn into the culinary arts. Julia worked as a chef for 15 years, launching several food businesses. After earning an MBA in entrepreneurship, she taught graduate and undergraduate accounting at Babson College. As a business consultant and coach, she supports owners of small- and medium- sized food and agricultural businesses to achieve and maintain financial and operational sustainability and also offers online training courses. Together with Brett Grohsgal, she co-authored The Farmers Market Cookbook. Julia lives in Cambridge, MA. She is also the author of The Farmer’s Office.