How do you create a successful marketing campaign for your business? This workshop will discuss how to conduct market research, how to price your product and effectively promote it, and how to evaluate market opportunities. Various models for getting your product to the consumer will also be covered.

This event is offered as part of the Ignatius Farm New Farmer Training Program. Educational content is geared toward new farmers, but is open to all farmers who might be curious about a certain topic, wishing to expand their farming knowledge, or in need of a refresh.